16/01/2012

Who's Kidding Who?

This week's TV Ad's seem to point toward a new idea amongst some businesses.

The idea is 'kick 'em while they're down' (by 'down' I mean - in a recession).  What you do is: you keep telling everyone something is a bargain, regardless of the truth, and magically - it becomes a bargain!  Latest gems on the small screen - DOMINO'S - any Pizza for £9.99, and SUBWAY - a big filled roll and drink for £3.00.

Astonishing isn't it?  How can ANY Pizza actually be WORTH ten pounds?   Or a filled roll worth three pounds?  (forget the drink bit, it's in a cup from a giant barrel - about 3 pence worth).

Watch out for this sort of marketing - it's on the increase.