This week's TV Ad's seem to point toward a new idea amongst some businesses.
The idea is 'kick 'em while they're down' (by 'down' I mean - in a recession). What you do is: you keep telling everyone something is a bargain, regardless of the truth, and magically - it becomes a bargain! Latest gems on the small screen - DOMINO'S - any Pizza for £9.99, and SUBWAY - a big filled roll and drink for £3.00.
Astonishing isn't it? How can ANY Pizza actually be WORTH ten pounds? Or a filled roll worth three pounds? (forget the drink bit, it's in a cup from a giant barrel - about 3 pence worth).
Watch out for this sort of marketing - it's on the increase.