Funny isn't it?
Not so long ago you or I wouldn't have touched an own brand for love nor money. No matter how much of good deal it seemed, i just wouldn't be worth it.
Soup? Has to be Heinz.
Beans? Has to be Heinz.
Biscuits? Has to McVities
Breakfast? Has to be Kelloggs.
Ketch-up? Has to be Heinz.
Brown Pickle? Branston.
The list goes on doesn't it?
Fast-forward into Aldi or Lidl - obscure brands replacing the big labels, a quarter the price - and (here's the thing) just as good if not better!
Why couldn't the 'big' supermarkets do that twenty years ago?
No comments:
Post a Comment